The Jingle Project

Participate in the Jingle Project

We invite you to participate in an online study on how music and advertisements aid memory retrieval across the lifespan. During the study, you’ll hear and see various advertisements and be asked rate how familiar they are and what memories they evoke.

Participation involves only a single online session which takes approximately 1 hour. You'll receive a $10 Amazon gift card at the end of the study to thank you for your time.

To be eligible to participate in the study you must:

  • be between 65 and 76 years of age
  • have lived in the USA since 6 years of age or younger
  • have a device that can play audio and video and can be used to complete the study
  • be comfortable with typing responses
  • not have a history of any neurological disorders, including but not limited to traumatic brain injury, stroke, Alzheimer’s disease, and epilepsy

Please click here to participate.

For more information about this study, please contact us at or (530) 297-4471.

Principal Investigator: Petr Janata, PhD
UC Davis Department of Psychology
Internal Review Board approval #1039689-1

Project Overview

Music has been shown to inspire reminiscence and help us relive the past, regardless of age or cognitive impairment. However, it is unclear whether music provides a unique advantage for this purpose. One possible explanation is the strong emotional and nostalgic grip of songs and familiar melodies from our past.

The Jingle Project uses nostalgic stimuli in the form of advertisements to study whether musical stimuli (jingles) uniquely help us remember and relive the past compared to matching verbal (slogans) and visual (logos) stimuli across the lifespan. We have developed an extensive database of 811 advertisements from the 1900s through today to examine this phenomenon.

By participating in the Jingle Project you can help to further our understanding of music, memory, and nostalgia across the lifespan.

This multidisciplinary project will contribute to existing findings in various fields by addressing knowledge gaps related to cognition, memory, and sensory perception. Results from this work will also shed light on how sensory stimuli can be leveraged to elicit memories in healthy individuals as well as people with memory disorders.

Thank you for your support!

Publications and Conference Presentations


Partial support for these projects has been provided by:

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